Ralph Lauren Childrenswear

For over 40 years Ralph Lauren has been a designer at the forefront of fashion, redefining American style with the iconic Polo brand. Starting from a succesful line of ties through to the all-encompassing recognisable label of today, Ralph Lauren has become synonymous with marrying American preppy style with European designer quality.

Ralph Lauren Childrenswear was launched in 1978, inspired by a desire to bring the same high-quality that the adult lines espoused into the kids clothing market. This collection of designer childrens apparel has grown from strength-to-strength ever since, recognised as an essential part of their childrens wardrobe by style-conscious parents the world over.

For Fall 2010, Ralph Lauren returns to the iconic heritage of the American Northeast with preppy Ivy League classics and luxe country-inspired sportswear. Fair isle sweaters, handsome tweed jackets, classic navy blazers and dresses with sweet ruffled details lend a dressier touch to back-to-school ensembles. Preppy polos and novelty rugbys are worn with vintage-inspired fleece hoodies and weathered denim. Plaid is a signature statement, from huntsman jackets to charming dresses.

There's a fashionable solution to cool-weather dressing with luxe hand-knit sweaters, plush grey leggings, cool leather bombers and ultracomfy barn jackets. The fall collection presents an exquisite attention to artisanal details, from hand-knit heirloom designs and new gold hardware to ruffles, patches and bows.

Shop the Ralph Lauren Childrenswear collection at AlexandAlexa.

What Sniff has to say about Ralph Lauren:
"Exploring in America with my friend Pom was lots of fun, especially when we bumped into Mr Ralph Lauren and hopped up and down on his feet until he agreed to tell us about his incredible childrenswear collection for our shopping guide. I'm not sure what he meant by 'I'll tell you, just leave me alone then!' but I do know how much I adore everything about his label!"